Design research presentation at Oz-IA 2009
At this year’s Oz-IA conference I’ll be presenting a short session entitled Bringing them online: using design research to identify online opportunities with my colleague Alun Machin.
It’s all very hush hush at the moment because we’re operating under an embargo, but the general gist of it is how user research can inform the design process for a product (in this case a website) that pertains to an activity that is normally an offline experience.
We’ll talk about how we identified the audience’s “information ecosystem” and found an opportunity for our website to fit in with that in a useful way.
We’ll also talk about the very different groups within that audience and how we catered for each.
Alun will then talk about the transition into design and go through the process we followed.
And if all goes to plan we’ll be able to unveil the new website resulting from all this work!
All this in 25 minutes, including questions :)
Update: if you promise to come along and watch our preso you can use this discount code: PK0265. Use it to get $100 off when you register for OZ-IA.
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