Research triangulation article on Johnny Holland
I’m very pleased to have my first article How to combine multiple research methods: Practical Triangulation published on Johnny Holland. Here’s a taste:
All research methods have their pros and cons, the problem comes when you rely on just one method. I’m often disappointed when UX and IxD practitioners describe the research they do, and it’s obviously very one dimensional. They only do surveys, for example. Or they only do usability testing at the end of the project (it’s quite alarming but this practice does continue).
This is where the concept of “triangulation” comes into its own. Also known as “mixed method” research, triangulation is the act of combining several research methods to study one thing. They overlap each other somewhat, being complimentary at times, contrary at others. This has the effect of balancing each method out and giving a richer and hopefully truer account.
This will of course be one of the many topics I will be covering in my full day workshop on design research methods for UX practitioners at UX Australia 2009 – a 3-day user experience design conference to be held next week (26-28 August 2009) in Canberra (Australia).
About the author
Patrick Kennedy is a user experience strategist and design researcher based in Sydney Australia. He leads research activities that improve the user experience of cross-channel products and services; helping both designers and business decision makers in bringing those products and services to fruition. Read more.