Revisiting SEO for Chakra
Several months ago I talked about the enhancements I made to the Chakra Jewellery Designs website to help improve SEO, and it’s now time to examine the results of the work by checking search engine rankings again.
The table below shows the current rankings for the same keyword phrases selected before. The numbers in brackets show the previously recorded ranking.
| Keyword(s) | Google .com |
Google .com.au |
Yahoo .com.au |
Windows Live |
|---|---|---|---|---|
| chakra | - | 109 (-) | 5 (62) | 1 (-) |
| jewellery | - | - | 89 (-) | 122 (-) |
| www.chakra.net.au | 1 | 1 | 1 | 1 (-) |
| chakra.net.au | 1 | 1 | 1 | 1 (-) |
| jewellry | - | - | 142 (-) | - |
| chakra jewellry design | - | - | - | 1 (-) |
| charkra jewellery | - | - | - | 1 (-) |
| chakra jewellery | 19 (129) | 1 | 1 | 1 (-) |
| chakra stone | 26 (-) | 9 (-) | 1 (4) | 1 (-) |
| stones | - | - | 68 (-) | 154 (-) |
| crystals | - | - | - | - |
| necklace | - | - | - | - |
| chakra necklace | 190 (-) | 7 (-) | 2 (-) | 1 (-) |
| custom jewllery | - | - | - | 4 (-) |
| meditation artwork | 5 (-) | 3 (-) | 1 (-) | 1 (-) |
| chakra artwork | - | - | - | - |
| katie manekshaw | 10 (-) | 11 (-) | 3 (-) | 1 (-) |
| bondi art | - | - | - | - |
| chakra bondi | - | - | - | - |
| bondi jewellery | - | - | - | - |
| chakra australia | - | - | - | - |
| chakra sydney | - | - | - | - |
| chakra crystals | - | - | 3 (-) | - |
| jewelry | - | - | - | - |
| chakra jewelry | - | - | - | - |
So there is clear improvement in some areas. And the number of leads coming in from search engines on certain keywords has increased considerably.
However there are still some areas for improvement, in particularly around the “chakra crystals” phrase and anything related to locality (ie Sydney, Australia or Bondi). And the Page Rank has gone from 3 to 2, so that’s something I will have to investigate further.
It has been pointed out to me that I may have left this re-assessment a bit too long, and that I may have missed the main affect of the improvements when it was its greatest. In other words, the rankings might have improved a lot more at first, but then slipped back down to where they are now. I’m not too worried about this, if it’s indeed correct, because we’re not after short-term gains but long-term benefit.
From here, the plan is to continue to get good quality incoming links. For example, a recent piece in body+soul magazine was great, hopefully the first of many!
Comments
Interesting article. How did you get the stats for ranking?
I use a Firefox plugin called Rank Checker but there are other similar tools.
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