Comments on: Your target audience and your users http://www.gurtle.com/ppov/2009/02/19/your-target-audience-and-your-users the personal website of Patrick Kennedy Sun, 05 Feb 2012 06:05:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Patrick Kennedy http://www.gurtle.com/ppov/2009/02/19/your-target-audience-and-your-users/comment-page-1#comment-83397 Patrick Kennedy Mon, 23 Feb 2009 22:48:55 +0000 http://www.gurtle.com/ppov/?p=409#comment-83397 Thanks for the feedback Dave. You're totally right about it not being that solid yet, the post wasn't much more than a brain fart with a Venn diagram attached. It would need a lot more work to make it into a strategy, but I guess my main point was these basic points aren't obvious to everyone. Thanks for the feedback Dave. You’re totally right about it not being that solid yet, the post wasn’t much more than a brain fart with a Venn diagram attached. It would need a lot more work to make it into a strategy, but I guess my main point was these basic points aren’t obvious to everyone.

]]> By: Dave http://www.gurtle.com/ppov/2009/02/19/your-target-audience-and-your-users/comment-page-1#comment-83396 Dave Mon, 23 Feb 2009 22:07:04 +0000 http://www.gurtle.com/ppov/?p=409#comment-83396 <p>I think you're on the right track, but it doesn't feel like it has solidified yet.</p> <p>Rather than talk about increasing D, decreasing E, and decreasing F as separate goals, I would focus on the transition from letter to letter. Each of those transitions represents a group of people that you want to effect in a specific way -- just saying you want groups bigger or smaller isn't enough to base a strategy on.</p> <p>I think you're on the right track, also, with incorporating better content and better marketing into a strategy. It reminds me of the automatic auctions that go on behind the scenes when you see Google text ads: the ranking is determined by (quality of link) times (how much money the advertiser bids per click). Great, quality content is just as important as spending more money on marketing. You're entirely right that if a company doesn't want to spend on marketing, they can probably see some gain by improving their content/product.</p> I think you’re on the right track, but it doesn’t feel like it has solidified yet.

Rather than talk about increasing D, decreasing E, and decreasing F as separate goals, I would focus on the transition from letter to letter. Each of those transitions represents a group of people that you want to effect in a specific way — just saying you want groups bigger or smaller isn’t enough to base a strategy on.

I think you’re on the right track, also, with incorporating better content and better marketing into a strategy. It reminds me of the automatic auctions that go on behind the scenes when you see Google text ads: the ranking is determined by (quality of link) times (how much money the advertiser bids per click). Great, quality content is just as important as spending more money on marketing. You’re entirely right that if a company doesn’t want to spend on marketing, they can probably see some gain by improving their content/product.

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