Pat’s Point of View

I’m happy to announce I’ll be running a half-day workshop entitled Research methods for information architecture at this year’s OZ-IA conference (actually the workshop is on Thursday the 18th of September).

This is an important part of successful IA, and I intend to give practical insight into some key techniques that will allow IA practitioners, or other disciplines doing some IA, to gain valuable insight into their audience. Here’s my blurb:

Information architecture (IA) is a form of user-centred design (UCD) which requires an understanding of users and their needs and designing with those needs in mind – balanced by factors such as business objectives and available or necessary content. Without a solid understanding of these inputs into the process, design is blind.

Design research is the process of uncovering and understanding those needs, whether it be direct user research or other means of gathering requirements.

Yet, many experienced web designers, developers and IA practitioners don’t feel well-equipped to take on design research in their projects.

In this half-day workshop, Patrick Kennedy will present the fundamentals of design research from the perspective of IA. Specifically, the workshop will be conducted in the context of organising and designing information systems such as websites, intranets and software applications.

This workshop will introduce design research, explain the fundamental principles and teach some simple techniques. The aim is to give the audience a heads-up on the subject and point them in the right direction so they can integrate research into their own work or just better collaborate with design researchers.

You can register for the conference at www.oz-ia.org/2008/register.shtml and don’t forget to quote the discount code PK0265!

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