Comments on: When your audience isn’t who you think http://www.gurtle.com/ppov/2008/08/08/when-your-audience-isnt-who-you-think the personal website of Patrick Kennedy Sun, 05 Feb 2012 06:05:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Pat http://www.gurtle.com/ppov/2008/08/08/when-your-audience-isnt-who-you-think/comment-page-1#comment-82052 Pat Sat, 09 Aug 2008 05:28:14 +0000 http://www.gurtle.com/ppov/?p=349#comment-82052 <q>if both your client and your target audience are both ‘aspirational’ are they, perhaps, both in the same place?</q> <p>Interesting theory, Leisa, and I can see where this might happen, but in this specific case I don't think that's what's happening. Unfortunately :)</p> if both your client and your target audience are both ‘aspirational’ are they, perhaps, both in the same place?

Interesting theory, Leisa, and I can see where this might happen, but in this specific case I don’t think that’s what’s happening. Unfortunately :)

]]> By: Leisa Reichelt http://www.gurtle.com/ppov/2008/08/08/when-your-audience-isnt-who-you-think/comment-page-1#comment-82051 Leisa Reichelt Fri, 08 Aug 2008 21:48:35 +0000 http://www.gurtle.com/ppov/?p=349#comment-82051 oooh, this is really interesting. I wonder if the site you're working on is the same one I use as an example with clients all the time... ;) what I was thinking about the whole time I was reading this was about designing for young people - how there is a certain age group that, if you designed 'for them' they'd reject the design entirely - in fact you have to design a few years above them for the design/voice/functionality to be in any way appealing. I wonder if, in fact, the same kind of thing is going on here. If you did design specifically for hotThang267, would she in fact be turned off. if both your client and your target audience are both 'aspirational' are they, perhaps, both in the same place? Interesting, interesting, interesting.... oooh, this is really interesting. I wonder if the site you’re working on is the same one I use as an example with clients all the time… ;)

what I was thinking about the whole time I was reading this was about designing for young people – how there is a certain age group that, if you designed ‘for them’ they’d reject the design entirely – in fact you have to design a few years above them for the design/voice/functionality to be in any way appealing.

I wonder if, in fact, the same kind of thing is going on here. If you did design specifically for hotThang267, would she in fact be turned off.

if both your client and your target audience are both ‘aspirational’ are they, perhaps, both in the same place?

Interesting, interesting, interesting….

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