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Product names that tempt fate

I recently saw a post to a mailing list where someone was asking for a consultant with expertise in Typo3, an open source CMS. Now, I know nothing about this CMS, and I’m sure it has its pros and cons, but isn’t that a strange name for something whose primary purpose is to allow people to type in content?

Talk about tempting fate, you’re almost willing your users to make a typo! I’m sure there’s some psychological pattern of subliminal influence that will result.

It’s like calling a telephone “Stutter” or a brand of high heels named “Tumble”.

About the author

Patrick Kennedy

Patrick Kennedy is a user experience strategist and design researcher based in Sydney Australia. He leads research activities that improve the user experience of cross-channel products and services; helping both designers and business decision makers in bringing those products and services to fruition. Read more.

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