Pat’s Point of View

I’ve just published a new article on website user research, in which I talk about starting this research by talking to staff within the organisation who owns the website:

By talking with staff in your own organisation, you can leverage the vast body of knowledge on customers (aka clients, students, associates etc) who probably make up a large proportion of your website audience.

I’ve used this technique many times and it’s always interesting to see what staff think about the website and website users, and then compare that with what the users themselves think.

Look out for more articles over coming months…unless I drop dead from exhaustion.

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