Pat’s Point of View

Another month, another in-flight magazine. Yet I was shocked to read about the imminent release of the next generation of Subaru’s Impreza in the June edition of Qantas’ Australian Way.

I’ve not kept up to speed with the latest in the motor industry, as this was news to me! They’re making a hatch version, as well as sedan. The last major body change to the Impreza was the deletion of the coupe—which included the epic 22B—but I don’t think a true hatch version (as opposed to the current hatch which is more like a wagon) is such a good move.

It’s fairly ugly too, especially the back of the hatch version. The sleek front end is not bad though, quite different from the brutish utilitarianism of past models. And it’s looking more inline with the current Liberty design direction.

You can find out more at Subaru USA (an interesting Flash website by the way).

See what people are blogging about: Subaru, 2008 Impreza, WRX

This entry was posted on Wednesday, June 6th, 2007 at 10:01 pm and is filed under Automotive, Design. If you enjoyed this post, you might also like to leave a comment or follow @patrickkennedy on Twitter.

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About the author

Patrick Kennedy is a user experience strategist and design researcher based in Sydney Australia. He leads research activities that improve the user experience of cross-channel products and services; helping both designers and business decision makers in bringing those products and services to fruition. Read more.