Comments on: Subject lines should match your content

By: Oiling the Links for your 2008 Email Marketing Campaign | email marketing uk - mailingmanager.co.uk

Thu, 20 Dec 2007 15:56:06 +0000

[...] Also making sure that the subject line corresponds with the email content is vital too. If they’ve opened your email from reading the subject line, and found that the content is different or is misleading, you’ll lose your click throughs. Once again, make sure everything is clear and accessible (read a blog on this here). [...]

By: Pat

Pat — Thu, 01 Nov 2007 07:54:33 +0000

I’m big enough to admit, getting comments is still a buzz :)

By: 6 Rules of Great Email Subject Lines | Email Marketing | Strategic Internet Marketing

Tue, 30 Oct 2007 12:16:55 +0000

[...] Keep the subject line direct and short. Subject lines should never be more than ten words long. In fact, five words or less is the perfect length. Most email browsers won’t let users see more than five or six words so a longer subject line will be truncated and not seen by the user. Use strong and descriptive words rather than fluffy adjectives such as “very”. It should match your content as well, don’t be fishy. [...]

By: Pat

Pat — Thu, 19 Apr 2007 22:36:04 +0000

Yep I must admit I didn’t see them at first either, but there have been some good little snippets that don’t appear to be found anywhere else but in those emails.

By: Eric

Eric — Thu, 19 Apr 2007 20:48:34 +0000

Well now, *that* is stupid.

I had no idea he was adding extra actual content below the ads.

I receive his Alert Box emails, scan the first few lines to see if the article might be worth visiting the web for, and then when I scan the next few lines I figure the rest of the email is just marketing fluff.

The subject line issue you note only encourages that erroneous assumption (on top of his notorious reputation for rampant self-promotion).

I went back into my mail archives and found he’s been doing this since late 2005 .. that’s a lot of possibly interesting content I’ve missed out on.