Pat’s Point of View

I was recently in the unfortunate position of having to work through the night to complete a project for the next morning. In this case, the work involved writing a fairly long report critiquing a client’s website.

The next day, looking back on what I had written, I formulated the ’3am writing’ axiom "at 3:00am sentences often sound really, really good—but they’re not".

I found several instances of 3am writing, but my favourite is:

The site is like a novel but what you want is a fortune cookie.

This entry was posted on Thursday, July 27th, 2006 at 2:48 pm and is filed under Consulting, Humour. If you enjoyed this post, you might also like to leave a comment or follow @patrickkennedy on Twitter.

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About the author

Patrick Kennedy is a user experience strategist and design researcher based in Sydney Australia. He leads research activities that improve the user experience of cross-channel products and services; helping both designers and business decision makers in bringing those products and services to fruition. Read more.