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Elevator theory

Talk about getting in on the ground floor and cashing out at the top! Disney buys Pixar and founder Steve Jobs (also Apple CEO) will make $3.5bn. Pixar was born after Jobs bought the digital animation division of LucasFilm for $10m in ’86 (quite a bargain in itself, surely!). He’ll now be the biggest shareholder of Disney.

He knows how to spot a winner.

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About the author

Patrick Kennedy

Patrick Kennedy is a user experience strategist and design researcher based in Sydney Australia. He leads research activities that improve the user experience of cross-channel products and services; helping both designers and business decision makers in bringing those products and services to fruition. Read more.

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